Today's Orders
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Today's Revenue
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Avg Rating
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Active Time
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Weather Impact
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Active Orders
0 active
Revenue (Last 7 Days)
Quick Actions
Go Live
View Menu
Check Inventory
Ask PureBrain
Total Trucks
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Trucks Live
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Today's Orders (All)
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Today's Revenue (All)
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Tap to broadcast your location to customers
Current Location
Active
No location set
Set your schedule and go live to broadcast your location.
Weekly Schedule
Smart Fee Mode
This location
Choose who covers card & service fees at this current location. Absorb to keep your prices low where it’s competitive; pass it on where customers expect it (festivals, events, captive venues).
Heads up: your state restricts credit-card surcharging. We pass fees as a disclosed flat service fee (not a percentage surcharge), shown to the customer before they pay. Confirm this is allowed for your business before enabling “Pass to customer”.
Per-event fee control and AI fee recommendations are coming to Fleet & Enterprise.
This Month Revenue
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Expenses
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Net Profit
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Avg Ticket
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Tips Collected
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Recent Transactions
Expense Breakdown
Log Today's Sales
Manual
Quick-Add a Cost
Today's Snapshot
Sales Today
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Costs Logged Today
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Food % This Month
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Break-Even Orders / Day
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Food %
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Target 28–34%
Labor %
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Target 25–30%
Prime %
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Target 53–64%
Net Margin %
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Target 10–18%
Break-Even
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Break-Even Revenue / Month
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Break-Even Orders / Day
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Per-Order Cost Floor
Cost Categories This Month
Break-Even Inputs
Leave blank to auto-derive from your logged sales. Changes recompute the break-even targets above.
Cost Categories & Target Bands
Revenue by Day (Last 7 Days)
Orders by Hour (Peak Analysis)
Top Menu Items by Frequency
Customer Metrics
Total Unique Customers
1,247
Repeat Rate
38%
Location Performance
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★★★★★
Based on 0 reviews across all platforms
SMS Blast
0 recipients
Send a one-time text to customers who opted in to SMS marketing. Keep it short and tasty.
0/160 characters
Social Connections
TT
TikTok
Coming soon
AI Caption Generator
Sample Output: "That smoke ring doesn't lie. 14 hours low and slow, hickory and oak. This brisket is ready for your lunch break. Downtown Food Park, 11AM-2:30PM. Come hungry. #BBQ #FoodTruck #SmokeMeats #BrisketPerfection"
Loyalty Program
Recent Posts
🍖
Brisket reveal video
Instagram · 2h ago · 142 likes
📍
Location update: Downtown today!
Facebook · 6h ago · 38 shares
🎉
Weekend special announcement
Instagram · 1d ago · 89 likes
Inventory Tracker
| Item | Category | Quantity | Min Level | Unit | Status | Actions |
|---|---|---|---|---|---|---|
| Brisket | Protein | 45 lbs | 20 lbs | lbs | OK | |
| Pork Butt | Protein | 30 lbs | 15 lbs | lbs | OK | |
| Chicken | Protein | 18 lbs | 10 lbs | lbs | OK | |
| Pork Ribs | Protein | 12 lbs | 10 lbs | lbs | Low | |
| BBQ Sauce | Condiment | 8 gal | 3 gal | gal | OK | |
| Burger Buns | Bread | 48 ct | 50 ct | ct | Low | |
| Mac & Cheese Mix | Sides | 5 lbs | 8 lbs | lbs | Critical | |
| Coleslaw Mix | Sides | 6 lbs | 4 lbs | lbs | OK | |
| Propane | Fuel | 2 tanks | 1 tank | tanks | OK | |
| Lemonade Concentrate | Beverage | 1 gal | 2 gal | gal | Critical |
Apex Tech Solutions
Company Lunch · Jun 12, 2026
75 guests · Full BBQ Spread
$2,250
Sarah & Jake Wedding
Wedding Reception · Jul 20, 2026
150 guests · Brisket & Ribs Package
$5,400
Riverside Community Center
Summer Festival · Aug 5, 2026
200+ guests · TBD
Awaiting details
Miller & Associates
Office Party · May 28, 2026
40 guests · Pulled Pork & Sides
$1,200
Paid in full
Permits & Licenses
Health Department Permit
HP-2026-04582
Expires: Dec 31, 2026
Fire Safety Certificate
FS-2026-11293
Expires: Sep 15, 2026
Business License
BL-2026-78341
Expires: Jul 1, 2026
Food Handler's Card (Marcus)
FH-2026-55912
Expires: Mar 15, 2027
Vehicle Registration
VR-2025-33847
Expired: May 31, 2026
Point of Sale
Square
Not Connected
Accept payments, track sales, and manage inventory with Square POS.
Toast
Not Connected
Restaurant-focused POS with online ordering and kitchen display.
Clover
Not Connected
All-in-one POS system with built-in loyalty and employee management.
Payments & Banking
Stripe
Not Connected
Online payments, invoicing, and financial reporting.
PayPal
Not Connected
Accept PayPal and Venmo payments from customers.
Plaid
Not Connected
Connect bank accounts for automatic expense tracking.
Accounting
QuickBooks
Not Connected
Sync transactions and generate tax-ready reports.
Xero
Not Connected
Cloud accounting with real-time financial dashboards.
Delivery Platforms
DoorDash
Not Connected
Receive delivery orders and expand your customer reach.
Uber Eats
Not Connected
List your truck on Uber Eats for delivery and pickup.
Social & Reviews
Instagram + Facebook
Not Connected
Auto-post to Instagram and Facebook via Meta. One connection covers both.
Google Business
Not Connected
Manage your Google listing, hours, and customer reviews.
Weather & HR
OpenWeatherMap
Not Connected
Weather-based demand predictions and scheduling alerts.
Homebase
Not Connected
Employee scheduling, time tracking, and team communication.
NFC Tap-to-Order
📱 NFC Tags
Customers tap their phone on your NFC sticker and your menu opens instantly. No app needed. Works on all modern phones (iOS 13+, Android 5+).
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Tap Analytics
0
Today
0
This Week
0
All Time
PureBrain AI Assistant
Truck Profile
Truck Name
Description
Cuisine Type
Phone
Email
Billing
Current Plan
Next billing: Jul 1, 2026
Operator - $250/mo
Payment Processing
Checking payment status...
Team
Owner
owner@example.com
Notifications
Email notifications
SMS alerts
Push notifications
Low inventory alerts
Danger Zone
Deactivate Truck
This will hide your truck from customers
Unlock your PureBrain AI
AI is included from $250/mo. Pick a plan and your PureBrain AI Co-CEO turns on instantly — ready to consult, strategize, and price-optimize alongside the Food Traffic Heat Map. Lower per-order fees the higher you go. Your Free plan stays free forever — no transaction limits.
Free
$0/mo
1 truck
- Full core platform — orders, menu, schedule & GPS
- No transaction limits, ever
- Recipe costing & pricing
- Customer list-building (QR & keyword signup)
- Lowest Payment Processing Fees. Card Present & Not Present
- Free Delivery*
- Standard fees (paid by customer): 0.20% + $0.30/order
Free forever — nothing to buy
*Costs pushed to consumers.
Most popular
Operator
$250/mo
1 truck
- Everything in Free +
- Your PureBrain AI Co-CEO (consult, strategize, price-optimize)
- Your AI Operations Officer (menu engineering, maximize location, demand prediction)
- Your AI Financial Officer (accounting, inventory, savings suggestions)
- Your AI Marketing Officer (content, scheduling, & social media)
- Food Traffic Heat Map — know where to park
- Full operator toolkit
- Lowest Payment Processing Fees. Card Present & Not Present
- Free Delivery*
- Low fees (paid by customer): 0.15% + $0.25/order
*Costs pushed to consumers.
Fleet
$497/mo
Up to 3 trucks
- Everything in Operator +
- AI across your whole fleet
- Up to 3 trucks
- Lowest Payment Processing Fees. Card Present & Not Present
- Free Delivery*
- Lower fees (paid by customer): 0.10% + $0.20/order
*Costs pushed to consumers.
Enterprise
$1,097/mo
Up to 7 trucks
- Everything in Fleet +
- AI across your whole operation
- Up to 7 trucks
- Lowest Payment Processing Fees. Card Present & Not Present
- Free Delivery*
- Lowest fees (paid by customer): 0.05% + $0.15/order
- Priority support
*Costs pushed to consumers.
Secure subscription billing by PayPal. You can change or cancel anytime. Free plan stays free: 1 truck, full core platform, no transaction limits.
Everything you get at every tier
A complete side-by-side of every feature on Purelicious. See exactly what's included on your plan — and what unlocks when you upgrade.
| Feature | Free $0/mo |
Operator $250/mo |
Fleet $497/mo |
Enterprise $1,097/mo |
|---|---|---|---|---|
| Core platform | ||||
| Order management (live queue, statuses) | ||||
| Menu builder & item management | ||||
| Schedule & live GPS location | ||||
| Overview dashboard & daily KPIs | ||||
| Reviews & ratings management | ||||
| Inventory & low-stock alerts | ||||
| Catering requests | ||||
| Permit & compliance tracking | ||||
| POS & payment integrations | ||||
| No transaction limits | ||||
| Delivery & delivery-platform integrations (Uber Eats, DoorDash) | ||||
| Order-ahead & scheduled pickup (prepaid pre-orders) | ||||
| PureBrain AI | ||||
| PureBrain AI chat assistant | ||||
| AI social captions | ||||
| AI demand prediction | ||||
| AI across your whole fleet | ||||
| Heat Map & location intelligence | ||||
| Food Traffic Heat Map (where to park) | ||||
| Hour-by-hour parking recommendations | ||||
| Weather | ||||
| Weather impact widget | ||||
| Weather-based demand forecasting & scheduling alerts | ||||
| Costing & pricing | ||||
| Ingredient library & unit-cost conversion | ||||
| Recipe builder & cost-per-serving | ||||
| Food-cost % & pricing engine | ||||
| Profit per item & per transaction | ||||
| Price-change ripple recost | ||||
| AI auto-price optimization | ||||
| Predictive margin-erosion alerts | ||||
| Menu engineering (stars / dogs) | ||||
| Supplier price-watch & bulk-buy tips | ||||
| Multi-truck consolidated costing | ||||
| Scheduled accountant-ready export packs | ||||
| Marketing & SMS | ||||
| QR & keyword customer list-building | ||||
| Subscriber list & growth analytics | ||||
| Outbound SMS sending | ||||
| Dedicated toll-free number + A2P | ||||
| AI weekly schedule blast (auto-written) | ||||
| SMS message allowance / month | — | ~1,000–2,500 | ~5,000+ | ~5,000+ |
| Two-way reply inbox | ||||
| Google Calendar sync | ||||
| Behavioral segmentation | ||||
| Order-attribution analytics | ||||
| Financial tracking | ||||
| Finances dashboard (revenue, expenses) | ||||
| Analytics & reporting | ||||
| P&L, Cash Flow & Tax export (PDF/Excel) | ||||
| Cross-truck financial comparison | ||||
| Fleet & trucks | ||||
| Trucks included | 1 | 1 | 3 | 7 |
| Multi-truck fleet view & map | ||||
| Per-order fees (lower is better) | ||||
| Payment processing — card-present (in-person) | 2.50% + $0.05 | 2.50% + $0.05 | 2.50% + $0.05 | 2.50% + $0.05 |
| Payment processing — card-not-present (app order) | 3.20% + $0.15 | 3.20% + $0.15 | 3.20% + $0.15 | 3.20% + $0.15 |
| Service fee per order (on app orders)* Absorbed by Customer | 0.20% + $0.30 | 0.15% + $0.25 | 0.10% + $0.20 | 0.05% + $0.15 |
| Aggregation service fee (per order, 3rd-party POS)** | $0.033 | $0.033 | $0.033 | $0.033 |
| Support | ||||
| Help center & email support | ||||
| Priority support | ||||
* Absorbed by the customer at checkout — not deducted from your payout.
** Only when connecting a 3rd-party POS (Toast/Square/Clover) for inventory/accounting. Capped at $33/mo. $0 when you process card-present directly on Purelicious.